After experiencing a period of steady declines in both brand perception and market growth, our fully integrated advertising and re-branding campaign helped nurse this medical transcription software company back to health. The effort not only helped raise brand perception, it gave the company the shift in market perception it needed to successfully leverage its services and expand its client base.

When this global pharmaceutical firm needed to reignite growth, we created a new and highly differentiated approach to engaging its target market. Our creative visuals and insightful messaging was highly magnetic to vets from across the country. The clever campaigns included print ads, direct marketing, and various sales collateral. Both campaigns generated an immediate spike in sales and at their peak, demand was so high, it actually surpassed the company’s manufacturing capacity.

EMA helped this medical diagnostic company expand its footprint from the physician´s office into the highly competitive hospital market. Through a series of print ads, EMA leveraged the client´s reputation for quality and innovation, positioning them as the company devoted to “Advancing Frontline Care.” The message resonated with today´s budget-conscious healthcare providers, who clearly appreciate the simplicity and reliability of Welch Allyn´s long-lasting devices.