Looking to build its supply chain and transportation business in NYC´s famed garment district, FedEx turned to EMA for ideas. EMA concepted a promotional effort that included engaging FedEx vehicle graphics, giveaways, and “sidewalk marketing” campaign featuring models dressed in designs made from FedEx packaging materials.

To drive home FedEx Express Freight's expanded service, EMA launched a multi-touch campaign that featured signs with real — and often quirky — town names, and delivered double-digit growth. The tag “Yeah, we go there,” helped convey the client's quiet confidence and category leadership in a fun and engaging way.

In an effort to increase market share in the fast-growing logistics and transportation mobility segment, this mobile device innovator turned to EMA to help drive qualified leads. We created a targeted direct marketing campaign—complete with a lead tracking and fulfillment system that generated customized content. The campaign outperformed expectations, and provided Honeywell with significant knowledge about its target audience.

EMA helped Motorola leverage its superiority in the Mobility arena with an integrated campaign touting the world´s first digital two-way radio. Utilizing the creative platform, “Do you Speak Digital?,” the campaign delivered 3 million impressions to the new microsite alone, speaking volumes about its effectiveness.

Utilizing web and print campaigns, EMA has skillfully aligned Motorola's Mobility product portfolio with Lean business practices, generating significant interest in manufacturing and mobile workforce segments. The work helped position Motorola Mobility products as indispensable “must-have” tools for any business that seriously wants to reduce waste and inefficiencies.