EMA helped Carrier take the commercial chiller market by storm by creating a series of red-hot ads for its new ozone friendly technology. The ads helped generate an average of 400 high-quality leads per month, earned 25 readership awards and won “Top HVAC AD” 17 times without Carrier ever being the top spender in any trade publication.

In just a few succinct words, EMA helped Dresser-Rand tell the world about its industry-leading technology and commitment to sustainability. The tagline, “Bringing energy and the environment into harmony,” appears in a series of print ads that use arresting visuals and messaging to convey the importance the company places on environmental responsibility.

This program not only helped GE Energy communicate its new brand identity, it helped breathe fresh air into its Filtration Technologies business. The new “Promises Kept” identity, and the work that is supporting it, have helped the client position itself as the company to trust for energy-related products.

EMA's coordinated Public Affairs campaign helped alleviate a community's concerns about a proposed wind farm by communicating the true benefits of this clean, renewable power source. As part of the program, the PA team conducted polling to gauge the public's true feelings, then created the communication tools necessary to address those concerns in a positive way.

EMA’s Nucor ads are recognized among the top creative of the decade by BtoB magazine. By using arresting visuals and compelling copy, EMA was able to describe Nucor's strong corporate culture and commitment to being environmentally conscious. By developing brand positioning to reach specific audiences, Nucor generated awareness among C-level execs, potential investors, legislative leaders and the media.

An aggressive, integrated campaign helped this globally prominent, yet little-known, drive technology and gear motor innovator raise its profile in the U.S. marketplace. EMA put a campaign in motion that included print and online ads, collateral, videos, signage and public relations. The result: a much higher profile for a high-tech manufacturer.