EMA helped this client grow its market share by pointing out the not-so-stellar quality control standards of its nearest competitor. In a series of print and online work, EMA satirizes the competition´s questionable practices via a fictitious company that uses a “Pipe-sniffing Dog” to ensure their pipes and fittings meet exacting industry standards. Prospects who respond to the ads are directed to a Charlotte Pipe website where they can learn more about its high-quality offerings.

NeoCon is the contract furniture industry's top tradeshow, and social-media savvy attendees wanted to talk about it. So, EMA created the NeoConfessional -- a small studio with a camera and microphones -- where visitors streamed their "confessions" on the web. After the show, we put the best of the best on KI's YouTube channel, capturing significant coverage.

This brochure helped make client Pass & Seymour´s electrical devices more accessible (and attractive) to homeowners, opening up a new area of opportunity for distributors looking to up-sell through the channel. The piece went a long way toward moving the clients´ traditionally staid devices from commodity product to essential interior design element.

EMA created this print ad with the sole intention of addressing the concerns a skeptical target market was having with the client´s revolutionary Plugtail product. The ad, which featured testimonials from actual electricians touting the product´s superiority, helped generate a significant spike in sales despite a down economy.

More and more contractors are online. LENOX took advantage of that fact by creating a realistic online demo of its SPEED SLOT® Hole Saw, tied to a smart sampling program. We drove contractors to a product microsite packed with dynamic videos and an award-winning virtual demo.

New packaging and trade ads put Shurtape front and center—on the shelves of leading Home Centers and in the hearts and souls of consumers. Team EMA unearthed the client´s core attributes, and brought them to life in everything from new packaging to trade show booths. The new look and feel helped overcome their value-brand status, elevating them into the ranks of competitors like 3M.

An integrated launch campaign for Southwire´s new SimPull product line helped remind its customers that the company offers innovations rather than just commodities. In a series of fun, down-to-earth print ads, EMA helped reinforce the fact that SimPull makes the normally hassle-filled task of wire pulling, more, well, simple.

Outdoor living, like hairstyles, has come a long way since the 1970s. EMA exploited this contrast to introduce TimberTech's revolutionary new plank to dealers and contractors. It wasn't long before our audience was on board with this low-maintenance, high-quality product.

Whether it's taking in some fresh air — or having a great place to spend time with family and friends — homeowners, deck builders and TimberTech employees share a passion for outdoor living. We captured their passion with compelling candor in this video-driven lifestyle campaign.