EMA helped this client grow its market share by pointing out the not-so-stellar quality control standards of its nearest competitor. In a series of print and online work, EMA satirizes the competition´s questionable practices via a fictitious company that uses a “Pipe-sniffing Dog” to ensure their pipes and fittings meet exacting industry standards. Prospects who respond to the ads are directed to a Charlotte Pipe website where they can learn more about its high-quality offerings.

In just 10 short weeks, EMA helped KI take its trade advertising to the next level with a cohesive look, a new tagline and fresh messaging. As part of the campaign, EMA replicated the client´s familiar slant logo on the showroom floor, giving their show presence a more cohesive, cool and modern look. Meanwhile, the tagline “Furnishing Knowledge,” communicated the brand´s leadership position in education.

This brochure helped make client Pass & Seymour´s electrical devices more accessible (and attractive) to homeowners, opening up a new area of opportunity for distributors looking to up-sell through the channel. The piece went a long way toward moving the clients´ traditionally staid devices from commodity product to essential interior design element.

EMA created this print ad with the sole intention of addressing the concerns a skeptical target market was having with the client´s revolutionary Plugtail product. The ad, which featured testimonials from actual electricians touting the product´s superiority, helped generate a significant spike in sales despite a down economy.

EMA created a series of posters designed to dramatize the unmatched performance and longevity of this client´s reciprocating saw blades. The posters, featuring the ever-popular “Hackman” character, hang in distributor locations across the country, continuously reinforcing the fact that when it comes to quality, LENOX stands alone.

New packaging and trade ads put Shurtape front and center—on the shelves of leading Home Centers and in the hearts and souls of consumers. Team EMA unearthed the client´s core attributes, and brought them to life in everything from new packaging to trade show booths. The new look and feel helped overcome their value-brand status, elevating them into the ranks of competitors like 3M.

An integrated launch campaign for Southwire´s new SimPull product line helped remind its customers that the company offers innovations rather than just commodities. In a series of fun, down-to-earth print ads, EMA helped reinforce the fact that SimPull makes the normally hassle-filled task of wire pulling, more, well, simple.