EMA helped FedEx Kinko´s distinguish itself in the crowded Commercial Printing category by rebranding their unique needs-based printing solution. We started out by giving the solution a name (“NeedSourcing”), then touted its benefits through print, web, and direct marketing. The value of NeedSourcing caught on quickly with businesses of all sizes, and now accounts for nearly 50% of the division´s total revenue.

EMA's work for Kodak's Graphic Communications Group didn't simply position the client as a player in the fast-evolving world of digital technology, but a true global leader. The ads used cool visuals and concise copy to draw attention to Kodak's impressive array of graphics and document capture products for business.

EMA helped Kodak reinvent the trade show experience with K-Zone, a live, interactive “talk show” that ran continuously at the Kodak booth during the Print 09 trade show. Open to the attendees and streamed live over the Web, K-Zone helped generate standing room crowds, nearly a million media impressions, and higher than expected sales of Kodak products.