Making business-to-business, person-to-person. That’s what we believe in and what we do. After all, business people want information that will help them make smart decisions. And when you serve that information up in a relevant, personal and experiential manner at just the right time, you not only build business, you build friendships.
EMA Group B2B works to understand your audience as people with distinct work styles and lifestyles to discover insights that lead to engaging creative work, be it online, offline, by phone, by mouth or any other number of marketing vehicles, and to create and accelerate desired behavior within the often complex B-to-B buying cycle. If you want to build stronger, more measurable, more profitable relationships with the people who buy your brand (and those who should), you’ll enjoy working with us.
This clever campaign utilized a series of “personal ads” for lonely hotel beds and restaurant tables seeking companionship in a troubled economy.
This clever campaign utilized a series of “personal ads” for lonely hotel beds and restaurant tables seeking companionship in a troubled economy. The campaign´s sympathetic characters resonated so well with tradeshow attendees, it not only drew them into the show, it helped GLM greatly exceed industry attendance averages.
EMA helped paper producer Domtar connect logically and emotionally with consumers prone to “think before they print” by effectively touting paper as renewable, sustainable and recyclable.
EMA helped paper producer Domtar connect logically and emotionally with consumers prone to “think before they print” by effectively touting paper as renewable, sustainable and recyclable. Through ads, online banners and videos, this campaign generated front page news in USA Today, increased awareness by 18% among online viewers, 43% among New York Times readers and raised Domtar online viewership 15-120% higher than network benchmarks.
EMA helped contract furniture manufacturer, KI, introduce a whole new wireless power technology for electronic device users in university, education, healthcare, business and government markets.
EMA helped contract furniture manufacturer, KI, introduce a whole new wireless power technology for electronic device users in university, education, healthcare, business and government markets. Through print, online ads and a video, EMA effectively positioned KI as a thought leader whose power-embedded furniture provides seamless convenience for today's digital lifestyle.
EMA's work for Kodak's Graphic Communications Group didn't simply position the client as a player in the fast-evolving world of digital technology, but a true global leader.
EMA's work for Kodak's Graphic Communications Group didn't simply position the client as a player in the fast-evolving world of digital technology, but a true global leader. The ads used cool visuals and concise copy to draw attention to Kodak's impressive array of graphics and document capture products for business.
This program not only helped GE Energy communicate its new brand identity, it helped breathe fresh air into its Filtration Technologies business.
This program not only helped GE Energy communicate its new brand identity, it helped breathe fresh air into its Filtration Technologies business. The new “Promises Kept” identity, and the work that is supporting it, have helped the client position itself as the company to trust for energy-related products.
To drive home FedEx Express Freight's expanded service, EMA launched a multi-touch campaign that featured signs with real — and often quirky — town names, and delivered double-digit growth.
To drive home FedEx Express Freight's expanded service, EMA launched a multi-touch campaign that featured signs with real — and often quirky — town names, and delivered double-digit growth. The tag “Yeah, we go there,” helped convey the client's quiet confidence and category leadership in a fun and engaging way.
Utilizing web and print campaigns, EMA has skillfully aligned Motorola's Mobility product portfolio with Lean business practices, generating significant interest in manufacturing and mobile workforce segments.
Utilizing web and print campaigns, EMA has skillfully aligned Motorola's Mobility product portfolio with Lean business practices, generating significant interest in manufacturing and mobile workforce segments. The work helped position Motorola Mobility products as indispensable “must-have” tools for any business that seriously wants to reduce waste and inefficiencies.
EMA’s Nucor ads are recognized among the top creative of the decade by BtoB magazine. With arresting visuals and compelling copy, EMA describes Nucor's strong corporate culture and commitment to being environmentally conscious.
EMA’s Nucor ads are recognized among the top creative of the decade by BtoB magazine. By using arresting visuals and compelling copy, EMA was able to describe Nucor's strong corporate culture and commitment to being environmentally conscious. By developing brand positioning to reach specific audiences, Nucor generated awareness among C-level execs, potential investors, legislative leaders and the media.
