Triggering reactions with an unexpected nugget of truth. For EMA Group B2B, there's simply nothing more exciting. And for you, nothing more powerful. Because the fact is, when you show customers you know them in a way other brands don't, well, that's when truly rewarding things happen. Your brand becomes more relevant. More personal. And it creates a meaningful and memorable connection.
Finding real insights. The kind you can feel. That's what makes us one of the top B2B specialists in the country. Because we make it our job to uncover the unconventional, yet undeniable insights — the eyebrow-raising, forehead-slapping, and yes, even goosebump-inducing opportunities that move your customers — and your business — ever forward.
We found a way to make a real splash and attract global interest for a new line of valve solutions. The campaign was named Best in Show Winner for the 2012 BtoB Magazine Best Creative Awards.
In the world of engineering, adding two new control valves to your portfolio isn't big news, but we found a way to make a real splash and attract global interest. The campaign was named Best in Show Winnerfor the 2012 BtoB Magazine Best Creative Awards.
KI has an international reputation, but wasn't very well known in their own hometown.
KI is an international company, but wasn't very well known in their own hometown. To get their brand message out to Wisconsin business owners, we put backlit signage in the Green Bay airport, and enabled new, sustainably designed products to gain altitude in the local market. We also helped business owners make the connection between KI and their home state.
Contractors are all from the "show me" state. So we showed them a product demo unlike anything they've seen before.
Contractors are all from the "show me" state. So we showed them a product demo unlike anything they've seen before. To prove the durability of Bosch's Power Box radio is unmatched, we enrolled the PB330 Bosch Beatdown Crew. They launched the Power Box from a trebuchet and put it through batting practice at Wrigley Field. This campaign was a hit online, especially with our toughest audience — bloggers.
Small business owners want to be more than just another number. They think their bank should see it that way too.
Small business owners want to be more than just another number. They think their bank should see it that way too. KeyBank needed to show small-business prospects how special they are. So we built a campaign based on real customer stories — and made them feel like a really big deal.
Studies show, when reading on paper, you'll do it up to 30% faster, and retain more information. So, with a nod to a bygone era, we made a serious point for Domtar.
Studies show, when reading on paper, you'll do it up to 30% faster, and retain more information. So, with a nod to a bygone era, this whimsical, retro-themed ad made a serious point for Domtar: It's faster to read on paper. Published in Newsweek's Mad Men issue, the young superhero and his mom reinforced a significant find: paper still holds special value for people, even in a digital world.
More and more contractors are online. LENOX took advantage of that fact by creating a realistic online demo of its SPEED SLOT® Hole Saw, tied to a smart sampling program.
More and more contractors are online. LENOX took advantage of that fact by creating a realistic online demo of its SPEED SLOT® Hole Saw, tied to a smart sampling program. We drove contractors to a product microsite packed with dynamic videos and an award-winning virtual demo.
