Distinctive, tasty and fun. This not only describes Bojangles' menu, but the series of light-hearted TV spots EMA created for them, many featuring NFL stars Jake Delhomme and Steve Smith. In addition to the spots, EMA executed a unique guerilla marketing effort at Charlotte International Airport that turned heads and got people talking.

Our complete brand makeover helped this high-quality, unpretentious steakhouse carve out its own unique brand in an increasingly crowded market. Using “Your Kind of Steakhouse” as its creative platform, the fully integrated campaign deftly positioned Charlie Brown’s as the choice for customers who want the quality and service of a high-end steakhouse without the attendant stuffiness. The campaign, which included outdoor, print, and radio direct marketing, helped elevate the chain's reputation and created a legion of new and loyal customers.

EMA created an upbeat, uncomplicated campaign touting the client's commitment to a better banking experience. The work not only gave the bank and its affiliates a cohesive brand identity, it helped make them one of the leading financial institutions in the region.

This progenitor of the couples-only resort asked EMA to help rebuild its brand from the ground up. The result: a multimedia campaign that not only turned heads, but drove a whole new generation of lovers to the client's three distinctive and romantic properties.

Primrose Schools wanted to increase its brand’s presence and create more differentiation among its competitors. EMA proposed a dynamic marketing plan and developed a newly branded look, focusing on compelling photography and a clean and simple execution. The messaging reinforces the fact that Primrose recognizes the potential in every child and carefully nurtures those talents. The traditional and digital campaign, as well as the aggressive media plan, firmly established Primrose as the leader in educational childcare.

When the world's largest provider of office solutions had room for growth, we delivered a fully integrated campaign targeting strategic markets across the country. Leveraging multiple market advantages, our “That works for me” campaign drove unprecedented traffic to Regus locations. The campaign was a huge success and featured print, radio, TV, online, direct and events targeted to both end-users and the channel.