All Faiths Food Bank
When it comes to moms, there are two absolutes. First, with spending power of 4.3 trillion out of 5.9 trillion, there’s literally no other demographic that wields more control over the wallet. Second, there’s no demographic that has more pressures in their lives. The uncertain economy has only made it harder to market to this all-important segment. Fortunately, EMA has deep experience in marketing to moms, from packaged goods and fitness club memberships, to private schools and toys for their children. Our Talk Human approach helps moms build trust with brands that understand their wants and needs—ensuring mutually beneficial relationships for years to come.
All Faiths Food Bank
EMA's campaign for south Florida's All Faiths Food Bank serves two purposes: to raise community awareness about hunger, and to raise funds for the program's expansion efforts. The fully integrated campaign and branding effort included a new logo, website, corporate brochure, print ad campaign, TV PSA, truck wraps and signage.
This unique program gives ClosetMaid Authorized Dealers the ability to generate highly targeted customized marketing materials on demand. Participating dealers have unlimited access to logos, headlines, body copy, and imagery—all within brand standards and easily customizable to meet their specific needs.
Tickle Me Elmo Product Launch
To celebrate the 10th anniversary of Tickle Me Elmo-mania, Fisher-Price unveiled T.M.X. Elmo, with an assist from EMA. Looking to generate significant media buzz, the campaign rolled under an air of “secrecy.” The ensuing hype, which included a countdown clock and other retail-specific promotions, paid off, with T.M.X. Elmo becoming the best-selling item in the traditional toy industry that year.
This fun, interactive tool allows Mom to create inspired mealtime experiences for both family and friends. That means Dixie Ultra can do more than just stand up to Mom's heaviest, messiest meals. It can help her come up with them, as well.
Print Advertising Campaign
Vanity Fair invited EMA to the table to help broaden the appeal of its collection of Fine Napkins. In response, we created a series of clever print ads that position Vanity Fair napkins as a great way to transform even the most mundane occasions into special ones. The result is a memorable, fun campaign that reinforces the fact that, when it comes to napkins at least, quality can be an everyday luxury.
Lactalis Deli, Inc.
Consumer and Trade Promotions
For Lactalis and its Président, rondelé and Mozzarella Fresca brands of gourmet cheese, our strategy for success is a two-pronged approach. An exciting consumer offer is always supported by a trade incentive to drive sell-in and sell-through.
Hot Wheels Keys to Speed
EMA helped Hot Wheels launch its Keys to Speed sweepstakes, featuring a grand prize trip to the Indy 500. We managed all aspects of the sweepstakes from official rules to prize fulfillment -- which included driving prospects to a dedicated microsite, producing game pieces, and designing POP displays for retail.
Primrose Schools wanted to increase its brand’s presence and create more differentiation among its competitors. EMA proposed a dynamic marketing plan and developed a newly branded look, focusing on compelling photography and a clean and simple execution. The messaging reinforces the fact that Primrose recognizes the potential in every child and carefully nurtures those talents. The traditional and digital campaign, as well as the aggressive media plan, firmly established Primrose as the leader in educational childcare.
Transitions® XTRActive™ Lense
For the launch of Transitions® XTRActive™ lenses, EMA set its sights on developing a comprehensive plan. Our message -- Transitions® XTRActive™ lenses are our darkest everyday lenses ever -- was spread across focus groups, a formal launch kit and an award-winning product simulation video.