Can a Brand really be your Friend? Absolutely. In fact, we bring people and brands together on a daily basis. We help them forge tight relationships. Spend quality time together. And do all those things that help build lasting bonds. We call it the ART of Brand as Friend. It’s an approach that utilizes three key building blocks—Affection, Relevance, and Trust—to make your brand interesting and desirable. Brand as Friend is not about building ads, achieving a certain GRP, or even building a killer website (even though we do all these things extremely well). Rather, it’s about adding dimension, texture and magnetism to your brand, and then engaging people in a way that allows them to build a lasting and fruitful relationship. That’s what we do.