Can a Brand really be your Friend? Absolutely. In fact, we bring people and brands together on a daily basis. We help them forge tight relationships. Spend quality time together. And do all those things that help build lasting bonds. We call it the ART of Brand as Friend. It’s an approach that utilizes three key building blocks—Affection, Relevance, and Trust—to make your brand interesting and desirable. Brand as Friend is not about building ads, achieving a certain GRP, or even building a killer website (even though we do all these things extremely well). Rather, it’s about adding dimension, texture and magnetism to your brand, and then engaging people in a way that allows them to build a lasting and fruitful relationship. That’s what we do.
Plates that defy gravity, insulated coffee cups, napkins that are tough and soft, cup dispensers that reduce germs. EMA's work for this client covers the full spectrum.
Plates that defy gravity, insulated coffee cups, napkins that are both rugged and soft, cup dispensers that reduce germs. Our work for this client covers the full spectrum. Regardless of which product we're promoting, or which medium we're promoting it in, you can count on work that cuts through the clutter.
EMA created a series of colorful, eye-catching billboards in an effort to sell 18-25 year olds on Ford´s all-new fun and fuel-efficient cars.
EMA created a series of colorful, eye-catching billboards in an effort to sell 18-25 year olds on Ford´s all-new fun and fuel-efficient cars. By emphasizing their exceptional affordability with a fun and playful tone, the campaign drew traffic from a new audience and drove up sales over 63%.
Distinctive, tasty and fun. This not only describes Bojangles' menu, but the series of light-hearted TV spots EMA created for them, many featuring NFL stars Jake Delhomme and Steve Smith.
Distinctive, tasty and fun. This not only describes Bojangles' menu, but the series of light-hearted TV spots EMA created for them, many featuring NFL stars Jake Delhomme and Steve Smith. In addition to the spots, EMA executed a unique guerilla marketing effort at Charlotte International Airport that turned heads and got people talking.
This unique web-based tool gives ClosetMaid Authorized Dealers the ability to generate highly targeted customized marketing materials on demand.
This unique program gives ClosetMaid Authorized Dealers the ability to generate highly targeted customized marketing materials on demand. Participating dealers have unlimited access to logos, headlines, body copy, and imagery—all within brand standards and easily customizable to meet their specific needs.
This print campaign helped cut through the clutter by adding a little attitude to the normally buttoned-down world of investment banking.
This print campaign helped cut through the clutter by adding a little attitude to the normally buttoned-down world of investment banking. The clever messaging and simple art direction really made the work, and the client, stand out from the competition.
EMA created an upbeat and uncomplicated campaign touting the client's commitment to a better banking experience.
EMA created an upbeat, uncomplicated campaign touting the client's commitment to a better banking experience. The work not only gave the bank and its affiliates a cohesive brand identity, it helped make them one of the leading financial institutions in the region.
This progenitor of the couples-only resort asked EMA to help rebuild its brand from the ground up.
This progenitor of the couples-only resort asked EMA to help rebuild its brand from the ground up. The result: a multimedia campaign that not only turned heads, but drove a whole new generation of lovers to the client's three distinctive and romantic properties.
EMA's campaign for south Florida's All Faiths Food Bank serves two purposes: to raise community awareness about hunger, and to raise funds for the program's expansion efforts.
EMA's campaign for south Florida's All Faiths Food Bank serves two purposes: to raise community awareness about hunger, and to raise funds for the program's expansion efforts. The fully integrated campaign and branding effort included a new logo, website, corporate brochure, print ad campaign, TV PSA, truck wraps and signage.
In an effort to heighten engagement with the Remington brand among young men, Pump created an interactive microsite and outrageously entertaining grooming “game.”
In an effort to heighten engagement with the Remington brand among young men, Pump created an interactive microsite and outrageously entertaining grooming “game.” The fun-filled initiative, which allowed players to experiment with various grooming and hairstyles, was highly successful in leveraging word-of-mouth (WOM) promotion just in time for Remington's all-important holiday sales push.
To help promote this famous, upscale hotel, we created a unique forward thinking campaign that utilized elements of traditional and digital advertising.
To help promote this famous, upscale hotel, we created a unique forward thinking campaign that utilized elements of traditional and digital advertising. The ensuing AdMob iPhone campaign allowed us to reach out to prospects with customized promotions and messaging. A simple, yet highly effective “click to call” feature allowed targets to book a stay at the touch of a button. In just three months, the campaign exceeded all expectations and will be a feature of upcoming campaigns.
“How will you fill the hole left by hunger?” It’s a question EMA’s Hunger Bear asks in a campaign designed to increase donations to the Food Bank of CNY.
“How will you fill the hole left by hunger?” It’s a question EMA’s Hunger Bear asks in a campaign designed to increase donations to the Food Bank of CNY. The ongoing campaign—which includes, TV, radio, interactive and print work—helped increase charitable donations by 35% in its first year.
