Can a Brand really be your Friend? Absolutely. In fact, we bring people and brands together on a daily basis. We help them forge tight relationships. Spend quality time together. And do all those things that help build lasting bonds. We call it the ART of Brand as Friend. It’s an approach that utilizes three key building blocks—Affection, Relevance, and Trust—to make your brand interesting and desirable. Brand as Friend is not about building ads, achieving a certain GRP, or even building a killer website (even though we do all these things extremely well). Rather, it’s about adding dimension, texture and magnetism to your brand, and then engaging people in a way that allows them to build a lasting and fruitful relationship. That’s what we do.
"What are we eating?" used to be a tough question until EMA created the Dixie Ultra® Mealtime Generator.
This fun, interactive tool allows Mom to create inspired mealtime experiences for both family and friends. That means Dixie Ultra can do more than just stand up to Mom's heaviest, messiest meals. It can help her come up with them, as well.
As part of their "Own the Market" initiative, the Western New York Ford Dealers asked EMA for a creative way to help launch the 2012 Ford Focus. So we hired an artist to hand paint one of the cars for a local art festival.
As part of their "Own the Market" initiative, the Western New York Ford Dealers asked EMA for a creative way to help launch the 2012 Ford Focus. So we hired an artist to hand paint one of the cars for a local art festival. Local media took notice and dealers couldn't keep them in stock.
EMA created an upbeat and uncomplicated campaign touting the client's commitment to a better banking experience.
EMA created an upbeat, uncomplicated campaign touting the client's commitment to a better banking experience. The work not only gave the bank and its affiliates a cohesive brand identity, it helped make them one of the leading financial institutions in the region.
This progenitor of the couples-only resort asked EMA to help rebuild its brand from the ground up.
This progenitor of the couples-only resort asked EMA to help rebuild its brand from the ground up. The result: a multimedia campaign that not only turned heads, but drove a whole new generation of lovers to the client's three distinctive and romantic properties.
EMA's campaign for south Florida's All Faiths Food Bank serves two purposes: to raise community awareness about hunger, and to raise funds for the program's expansion efforts.
EMA's campaign for south Florida's All Faiths Food Bank serves two purposes: to raise community awareness about hunger, and to raise funds for the program's expansion efforts. The fully integrated campaign and branding effort included a new logo, website, corporate brochure, print ad campaign, TV PSA, truck wraps and signage.
In an effort to heighten engagement with the Remington brand among young men, EMA created an interactive microsite and outrageously entertaining grooming “game.”
In an effort to heighten engagement with the Remington brand among young men, Pump created an interactive microsite and outrageously entertaining grooming “game.” The fun-filled initiative, which allowed players to experiment with various grooming and hairstyles, was highly successful in leveraging word-of-mouth (WOM) promotion just in time for Remington's all-important holiday sales push.
To help promote this famous, upscale hotel, we created a unique forward thinking campaign that utilized elements of traditional and digital advertising.
To help promote this famous, upscale hotel, we created a unique forward thinking campaign that utilized elements of traditional and digital advertising. The ensuing AdMob iPhone campaign allowed us to reach out to prospects with customized promotions and messaging. A simple, yet highly effective “click to call” feature allowed targets to book a stay at the touch of a button. In just three months, the campaign exceeded all expectations and will be a feature of upcoming campaigns.
“How will you fill the hole left by hunger?” It’s a question EMA’s Hunger Bear asks in a campaign designed to increase donations to the Food Bank of CNY.
“How will you fill the hole left by hunger?” It’s a question EMA’s Hunger Bear asks in a campaign designed to increase donations to the Food Bank of CNY. The ongoing campaign—which includes, TV, radio, interactive and print work—helped increase charitable donations by 35% in its first year.
