EMA’s Val Czamara Earns Google AdWords Certification
BUFFALO, NY — Eric Mower and Associates’ Pay-Per-Click (PPC) Strategist Val Czamara has earned the Google AdWords Certification, a globally recognized certification that demonstrates knowledge and best practices of Google AdWords.
At EMA, Czamara provides national, regional and local clients with strategic counsel on selecting search terms that will bring their organization or business to the top of Google’s search results. Her certification will enable her to more effectively manage client AdWords campaigns.
Google’s newly revamped AdWords Certification Program is a more rigorous and strategy-focused version of its predecessor. Czamara’s certification solidifies her Google AdWords knowledge in search advertising.
“It’s no secret that the Internet and Google have drastically changed the advertising landscape,” said Czamara. “Paid search and search engine optimization are growing fields that our clients recognize as an area where they need to invest. My role at the agency is to fully know and understand the outlets and options available in search, and ultimately make smart recommendations for EMA’s clients.”
To earn the certification, Czamara aced a series of rigorous exams. Czamara, who first became certified in 2008, re-tests annually to demonstrate proficiency and tactical knowledge in managing client AdWords accounts and campaigns. In addition to learning fundamentals of Google certification, AdWords Qualified Professionals must abide by the rules set forth by Google for promoting and sharing their status with potential clients.
About Eric Mower + Associates
EMA is an integrated marketing communications agency with specialized expertise in business-to-business marketing, public relations and public affairs, consumer advertising, shopper marketing and digital/direct/relationship marketing. With offices in Buffalo, Rochester, Syracuse and Albany, N.Y.; Cincinnati; Charlotte, N.C.; and Atlanta, EMA serves clients throughout the United States. EMA also serves many of its clients through thenetworkone, the world’s largest independent network of advertising, creative, digital, media and marketing agencies covering 65 countries. EMA belongs to the American Association of Advertising Agencies and IPREX, a worldwide partnership of independent public relations firms. Named #5 on Advertising Age’s Best Places to Work 2012 list, EMA has 250 professionals and $236 million in capitalized billings for 2012. Visit www.mower.com for more information.
Eric Mower + Associates
Phone: (716) 880-1421
lmyers at mower dot com