Virginia Bates

Virginia Bates

Partner, Director of Promotion Planning

BUFFALO, NY

Join my network

vbates at mower dot com

Virginia combines a keen understanding of promotion strategy and her clients' business objectives to develop smart, hard-selling promotion programs. She leads EMA's brand promotion team in designing and executing unique solutions that range from online sweepstakes to FSIs, events and in-store merchandising. A facilitator on the agency's Retail Boot Camp team, Virginia has been with EMA for 15 years. Just a few of the clients she has worked with include:

  • Eastman Kodak Company
  • Fisher-Price
  • Lactalis Deli, Inc.
  • Transitions Optical
  • Welch Foods Inc.

Education

BS, Medaille College

Affiliations

Member, Promotion Marketing Association

Special Recognition

Multiple PRO Awards, PROMO Magazine
Multiple REGGIE Awards, Promotion Marketing Association
Silver GLOBE Award, Marketing Agencies Association Worldwide
Best of Show Award, National Health Sciences Communicators Association
Best of Show Award, National Agricultural Marketing Association
Clio, ADDY and TELLY Awards

What it all means to you...

"I'm revved up by opportunities to help you develop selling ideas. I'll learn key consumer insights and use them to create 'ownable' promotions. Select the right tactics to drive a measurable response. And find those ideas that naturally rise to the top...the ones perfectly aligned with your brand's equity and personality."