SYRACUSE, NY
rfarewell at mower dot com
As media director for EMA Group B2B, Robin is responsible for supervising the media department, as well as implementing business-to-business media strategy and planning. Over the course of her career, she has come to specialize in the OEM, EOEM and MRO/plant markets, and in the manufacturing, electrical, building and construction, microwave technology, finance and insurance, telecommunications, HVAC and automotive OEM/aftermarket categories. Some of the clients Robin has worked with include:
BA, State University of New York at Oswego
Huntington Family Center Board and Marketing Committee, Syracuse New York
American Association of Advertising Agencies (AAAA) Print Committee
BPA Media Managers Advisory Committee
Silver EFFIE Award, New York American Marketing Association—Chicago Pneumatic Tool Company
Bronze EFFIE Award, New York American Marketing Association—Intertek/ETL SEMKO
“Over the past 30 years, one thing has remained constant—change. I truly enjoy the different opportunities and challenges a new day brings and as the media landscape continues to evolve, you can count on EMA to do the same.”