CHARLOTTE, NC
rlyke at mower dot com
In his role as a senior partner, Rick leads the agency’s Southeast PR group and implements a full range of marketing communications programs, including public relations, advertising, sales promotion, special events, issues management, community relations and marketing. Since joining EMA in 1983, he has developed programs for such diverse clients as:
BA, S.I. Newhouse School of Public Communications, Syracuse University
Founder, Pints for Prostates Inc.
Marketing Committee, United Way of the Central Carolinas
Vice Chair, Board of Directors, United Way of Northeastern New York
Executive Board, Boy Scouts of America, Twin Rivers Council
Past President, Public Relations Society of America, Central New York Chapter
Accredited in Public Relations (APR), Public Relations Society of America
"A journalist by training, I tend to ask plenty of questions. That's a good thing, because what I've learned over the last 25 years is that most marketing mistakes are made when people fail to ask the right questions. You really can't take anything — especially the consumer — for granted if you're going to build a great brand. But what I'm most proud of is when we find a way to improve on a successful effort and make the work even more effective and efficient. You do that by reaching people on a human level and motivating them to act."