BUFFALO, NY
mpopp at mower dot com
The director of brand public relations and social media for EMA, Mary Beth provides consumer-driven public relations services for companies, products and brands. Her extensive background in national, regional and local consumer media relations has resulted in media coverage for clients in top publications, including The Wall Street Journal, U.S. News & World Report, Forbes, Business Week, Vanity Fair, The Boston Globe and New York Post. She also has built a strong portfolio of creative promotional, grassroots, stunt PR programs, large scale events and experience-based programs that help brands connect directly with consumers. Her team regularly integrates with our brand promotion team and various client teams. They have a unique understanding of the retail environment and how to build valuable relationships, drive store traffic and ultimately-sell product. Her experience includes work on behalf of:
BA, St. Bonaventure University
AA, Trocaire College
Certificate Program for Communicators, State University of New York at Buffalo
Certificate Program for Fundraisers, Canisius College
Member, Executive and Steering Committees, Co-Chair, Marketing Committee, Leave a Legacy Western New York
Past Member, Board of Directors, WNY Women’s Fund
Past Chair, Marketing Committee, WNY Women’s Fund
40 Under 40 Award, Buffalo Business First
“Public relations is a powerful tool that can help brands connect with consumers. I’m passionate about publicity, but a press release and pitch don’t always provide the best solution. Our brand public relations practice takes a look at your target audience and creates a program that helps you connect with consumers and/or influencers. Sometimes we use publicity and other times we leverage consumer experiences and touchpoints to create a customized program that meets your business and marketing objectives.”