ROCHESTER, NY
jrichelsen at mower dot com
Strong brands unite employees and shareholders, stand out among the competition, and compel customers to choose that product or service again and again. As director of EMA’s market research department, John is an integral part of EMA’s Insight process. He delves into the hearts and minds of the brands, market place, and constituencies to learn their needs, their habits and their shortcomings. With this information, EMA is able to build strong brands, and can track their success. EMA is one of the few agencies that offer, design and emphasize metrics.
John developed and manages EMA’s Analyze process — a proprietary marketing metrics suite of services and uses industry standard tools to create customized programs that benchmark goals, track ROI and improve spend. Clients across the agency tap into John’s expertise, including:
BA, State University of New York at Cortland
MPA, State University of New York at Binghamton
Past President, American Marketing Association
Member, eBusiness Association
Past Member, Membership/Communication Committee, Bay View YMCA
Past Member, Marketing/Communication Committee, American Heart Association
Graduate, Leadership Rochester, Class of 2007
40 Under 40 Award, Rochester Business Journal
Pro-Comm Awards in Direct Marketing, including “Best of Division,” Business Marketing Association
“Research is a critical component to brand building. The more we learn about the market, the trends, perceptions and realities, the better able we are to help clients highlight the brand attributes that will ring true with key audiences. What’s more, with all this information at our fingertips, we can easily measure your brand’s impact and create programs that succeed. And you thought nerds didn’t have a place in marketing...”