As the media director in EMA's Charlotte office, Gene heads up media planning and buying for numerous clients. With 23 years in the industry, he has experience in many areas of B-to-C and B-to-B advertising, including packaged goods, financial services, fast food, automotive and retail, and has worked with such clients as:
BA, University of Albany
"I'm from New York. That means I'm jaded, cynical, and severely time challenged—just like your target audience. They'd rather experience the world without you trying to sell them something, thank you very much. So you have to make them love you. And that means speaking in ways that don't make you sound like a street vendor with the best price on watches. Media selection is as critical to their experience of your brand as content. That's why it has to be meticulously planned to make you part of their lives, rather than an unwanted intrusion. Some media planners buy it by the yard. I prefer to buy it by the heart, mind and soul."