Eric serves as EMA's senior strategic and tactical counselor and guides the agency's overall policies, standards and practices. He was an early advocate for integrated marketing communications and was an early adopter of utilizing advertising, sales promotion and public relations in client programs in both B2B and B2C categories. Always in his mind are thoughts of local and regional realities and how they relate to a brand's program goals and message delivery to customers. By virtue of having worked in nearly every segment of industry and commerce, Eric's broad view benefits clients in their initial and ongoing strategic and tactical planning.
BA, MA, Syracuse University
Member, Governor's "New York Open for Business" Advisory Council
Board of Directors and Vice Chair, Business Council of New York State
Director-at-Large, 4A's (American Association of Advertising Agencies)
Chair, Government Relations Committee, 4A's
Chair, Advertising Self-Regulatory Council (ASRC)
Director, PRO-AD PAC
Life Trustee, Syracuse University
Member, S.I. Newhouse School of Public Communications Advisory Council, Syracuse University
Founding Chair, Erie Canalway National Heritage Corridor Commission
Immediate Past President, International Network of Independent Advertising Agencies (IN)
Leadership roles and numerous recognitions in a wide array of civic and cultural organizations
What it all means to you...
"With 45 years of professional experience, I have knowledge, perspective, judgment and maturity. I am an effective counselor to both agency and client teams and I have a very high batting average in problem solving and communications program success. I listen to what others say, always speak with candor, and never stop caring about the work our clients entrust to our organization and to me."