ccyphers at mower dot com
Cray joined EMA in 1987, bringing with him extensive experience in advertising strategy, concept development and copywriting. Currently, he is responsible for strategic planning and creative development for North American Breweries, National Fuel Gas Corp., the Regional Arby's Advertising Coop and the Western New York Ford Dealers Advertising Association. Cray leads an agency team that develops and implements integrated marketing communications programs encompassing traditional and digital advertising mediums, sales promotion and public relations. Other accounts he has worked on include:
BS, S.I. Newhouse School of Public Communications, Syracuse University
Multiple ADDY Awards
Clio Finalist Award
"Years of working with a diverse range of both manufacturers and retailers have taught me what I believe to be an essential truth: since sales are the lifeblood of the brand, you have to make sure it's the brand that is driving sales."