Brad’s strong marketing communications background underscores his ability to strategically implement public relations programs that incorporate media relations, product publicity, event planning, community relations and sales training. He supervises the development, strategic planning and execution of agency work on behalf of a variety of accounts, including:
- Kodak
- KI
- Alfred State College
- Sorrento Lactalis, Inc.
- Finger Lakes Wine Alliance
- Dixie/Georgia-Pacific Corporation
- Rochester Small Business Council
Education
BA, Northwood University
Affiliations
Past President and Member, Board of Directors, Public Relations Society of America
Member, Board of Directors, WXXI Public Broadcasting
Member, Marketing Committee, Boy Scouts of America, Otetiana Council
Graduate, Leadership Rochester
Special Recognition
40 Under 40 Award, Rochester Business Journal
Regional and national awards from:
- Public Relations Society of America
- American Marketing Association
- League of American Communications Professionals
What it all means to you...
"As a former reporter, I have a keen understanding of what makes news and how to develop it, pitch it and get it covered. The process starts with helping you clearly define which messages about your company or product will resonate with target audiences. From my years with the agency, I've developed an intense focus on client service and results, so you can trust that your business and the results you want to achieve are in reliable hands."